Further research - Adulthood film poster analysis

This film is a sequel to the previous film ‘Kidulthood’. The layout for the film poster is very similar to Kidulthood, and i think they have kept similar to make the film recognisable to fans of the previous film.  All the actors are dressed in tracksuits, which is what they all mainly wear during the film as it shows the viewers the type of characters they are. There is a bat also lying on the floor next to the main character, where as in the other film poster, the main character is holding it in his hands as if he is about to swing it.  The main character is standing in front, and each character is posing in different stances and levels, showing the status of each character. With the main character standing up in front of the rest you can tell that he has the highest status in the film. They are all stood on a roof top, where the skyline behind shows an orange sky, which is different to the Kidulthood poster as it is a lot darker.

Not far above their heads, the title of the film is written in a bold black font that stands out from the orange sky. In a smaller font to the top left of the title, the tagline is written ‘after Kidulthood comes…’. This is like the tagline used for Kidult hood where that one says ‘before adulthood comes…’. Underneath they have put the producer’s name: Noel Clarke. This is good for viewers that are fans of his work as it will make them want to go see this film, or also those that know he produced Kidult hood. Above all of this they have put reviews and ratings in a big white font. This is a persuasion technique to try and sell the film even more by using good reviews.

Across the bottom, they have given a number for people to text to receive a free trailer of the film . This works for people that have seen a poster of the film out and about and are wondering what it’s about. If they can receive a free trailer then they can decide on whether they want to see the film, it also is more advertising because more people will have seen the trailer.