Cross Media Campaign

Cross media campaigns is when the film is promoted across through different types of media so for example, tv, posters/billboards, print. I have looked at how they are advertised through teaser trailers, film poster and magazine covers. When a film is being promoted in this way, they tend to use the same conventions, styles in each media to keep them the same so they are recognised more. For example in Friday the 13th, they have used the same font for the title in the magazine cover and the film poster.

 

                   (FILM POSTER)                                                                                (MAGAZINE COVER)

 As you can see the fonts are basically the same except the magazine cover has used a glow around the text and the layout is different. This gives the film a logo which for viewers makes it more recognisable. It is a good advertising technique as the more they see the same title, the more they think about the film and then end up going to see it.

Another way they have done this is in the image. The photo used is very similar, just with different backgrounds.

 

                      (FILM POSTER)                                                  (MAGAZINE COVER)

This image is of the character in the film, so he becomes a main figure which people associate with the film. The costume in the image and the way he stands with his props also portrays the genre of the film. As viewers will see the character through all three media's, they will link each other up and find out more from each one, going from film poster to trailer to the article in the magazine until they go and see the film.