To find out more about our target audience, Grace and I interviewed 5 people to find out their views on Social Realist Genre, and what type of conventions they expect to see within this style of film.
The questions asked were:
1) Name?
2) Age?
3) Are you familiar with the genre social realist drama?
4) What are your views on social realist drama as a genre?
5) What are your views on the use of gun crime and drug use in films today?
6) Is this a genre you would normally choose to watch, if so/not, why?
7) What typical conventions do you expect to see in within the storylines of this genre?
8) What previous films have you seen that fall under this or a similar genre?
http://audioboo.fm/boos/301925-maria-target-audience
http://audioboo.fm/boos/301928-liz-target-audience
http://audioboo.fm/boos/301930-melody-target-audience
http://audioboo.fm/boos/301935-greg-target-audience
http://audioboo.fm/boos/301941-charlotte-target-audience
Doing these interviews helped me to find out what people thought of this genre. Some thought that the use of gun crime and drug abuse was slightly exaggerated, whereas some thought it was effective to see as it is more natural these days to see gangs and violence. The people that enjoyed this genre had most commonly seen Kidulthood, Adulthood and Shank. These are films that we have researched into to find certain conventions that we can use to challenge and develop into our own work.
Tuesday, 12 October 2010
Monday, 11 October 2010
Questionnaire Analysis
Questionnaire
1. Gender?
Male Female
2. Age?
16-18 19-21 22+
3. Do you like watching films?
Yes No
4. If yes, what is your favourite film?
5. How often do you watch films?
Very often Often Not much
6. Do you like youth culture/gang films?
Yes No
7. If yes, what one is your favourite?
8. What information do you expect to get from a trailer?
9. How much information would you expect to find on a film poster?
10. What type of story lines do you expect to find in a youth culture film?
11. Are teaser trailers ever enough to excite you enough into going to watch a film?
Yes No
These graphs are answers to question 5 'How often do you watch films?'. As you can see there aren't many responses to the not much option, but as the age group gets higher there are more responses.
These next set of graphs are results from question 6, 'Do you like youth culture films?'. In the 16-18 age group, more males said yes than the females, and there were more females that said no than males. This pattern also continues in the age groups of 19-21. This shows that this genre has more of an appeal to male viewers. People in the age group 22+ all responded with no, showing that the target audience would be lower age groups as older people don't have much interest in this kind of genre.
These graphs are results for question 11, 'Are teaser trailers ever enough to excite you enough into going to watch a film?'. There were very little responses to the answer no, showing that teaser trailers do give off enough excitement and information, that makes the viewers want to go and see the film even though they don't get enough information to understand the film.
From doing this questionnaire I found that the youth culture genre is more popular with younger people from ages 16-21 than older adults. The majority of the people who took part in this questionnaire watched films on a regular basis and all thought that teaser trailers gave off enough information and excitement to make them go and see the film.
Many responses to question 8 & 9 were similar, saying that they would expect to understand the story line, know who the characters were and know the release date from a trailer, and for a poster just to see the title, cast names and release date.
The story line expectations of a youth culture film was very similar as well, as many people said they expected to see drug and alcohol abuse, sex, violence and some story about gangs. The majority's favourite youth culture film was Kidulthood or Adulthood.
1. Gender?
Male Female
2. Age?
16-18 19-21 22+
3. Do you like watching films?
Yes No
4. If yes, what is your favourite film?
5. How often do you watch films?
Very often Often Not much
6. Do you like youth culture/gang films?
Yes No
7. If yes, what one is your favourite?
8. What information do you expect to get from a trailer?
9. How much information would you expect to find on a film poster?
10. What type of story lines do you expect to find in a youth culture film?
11. Are teaser trailers ever enough to excite you enough into going to watch a film?
Yes No
I used facebook, google mail and also handed out these questionnaires to get my results.
From doing this questionnaire I found that the youth culture genre is more popular with younger people from ages 16-21 than older adults. The majority of the people who took part in this questionnaire watched films on a regular basis and all thought that teaser trailers gave off enough information and excitement to make them go and see the film.
Many responses to question 8 & 9 were similar, saying that they would expect to understand the story line, know who the characters were and know the release date from a trailer, and for a poster just to see the title, cast names and release date.
The story line expectations of a youth culture film was very similar as well, as many people said they expected to see drug and alcohol abuse, sex, violence and some story about gangs. The majority's favourite youth culture film was Kidulthood or Adulthood.
Friday, 8 October 2010
New Media - Facebook
To research into our target audience, I sent out our questionnaire to some friends on facebook through a message where they replied with their answers. This is a good way of getting to our target audience as most people who like youth culture films tend to be younger ages. But also facebook has many different age ranges so it is easy to find your target audience. I also used googlemail to get some of my results.
Thursday, 7 October 2010
Social Realist Conventions
This genre involves social issues within poverty and contemporary culture. It represents the youth of today and is very real to how they act today. It is closely based on youth from a working class or lower who live in the inner city, following the lives they live and social problems they face and how they deal with it. this type of genre is portrayed in films such as Adulthood, Kidulthood, This is England, Shank, 4.3.2.1 etc. Many of them involve gun crime, sex, drugs and alcohol abuse and gangs. Some may think that it is exaggerated but it is the story of the unseen side of teens coping with social problems. For our film to be successful we will need to follow these conventions of gun crime, drugs etc. but also costumes, languages, accents etc. For example you will find that in many of these films, the characters tend to wear their hoods up, and have an accent where they use slang, portraying the type of character they are.
Tuesday, 5 October 2010
Adobe Photoshop CS3
For our magazine cover and film poster we will be using Adobe Photoshop CS3 to edit our images and produce our cover and poster. We all have easy access to it at college, and we all have used it before so have some skills in using the software. Photoshop is a good software for us to use as it has many features that we can use. There are the basic features for editing the images such as brightness and contrast, levels and curves, hue and saturation etc. It then also has features like layers which will be helpful for us when we are using different layers like texts and backgrounds. The brush tools will help us to put on certain images. They are many effects that we can use on images to manipulate them and edit them and make our covers more effective and creative.
All of us are happy to use Photoshop and are comfortable with the software.
Final Cut Pro
Final Cut is the software that we will be using to edit and create our trailer. This software has many effects that we can use to improve our media. It has features such as ‘SmoothCam’, which will make any of our scenes that are slightly shaky more smooth and straight. This feature works while you also work on editing other parts of the filming, so that helps make it less time consuming. It also has transition effects that we can use for our shots. They will make our scenes look more effective and powerful and we can also use them to speed up or slow down the pace of the trailer so that the genre is portrayed more effectively.
As we have title cards in the trailer, Final cut has special features for these where you can add motion graphics and animations to the title cards. This will help to make our trailer more exciting and stronger in the production.
Sony HVR-V1E
HVR-V1E
We were giving permisson by one of the BTECH media students that were included in our filming to use his camera. This was a Sony HVR-V1E, which is better than the A1E. It still shoots in 1080i but also lets you shoot in 26p giving it a more cinematic look and feel. It has a wider dynamic range which gives more colour and less noise making our final product look more professional.
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